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Overview
Take the shortcut home.
eHOME — the online mortgage hub.
Research & Plannning
Scotia
We developed a future-ready eHOME portal for both web and mobile. We helped them with a comprehensive technology implementation thereby enabling them to position themselves as a leader in the Mortgage industry.
Year
2019
Project Type
Research, Identity, Responsive Website
Role
Product Designer
Project Overview
Bringing online revolution
to Mortgage Industry
With Scotiabank eHOME, Canadians can apply for a mortgage completely online, track the application status through real-time updates, and complete the closing with a lawyer without requiring an in-person appointment with a mortgage specialist or financial advisor. Supporting documents are easily uploaded to a secure vault and, if needed, a dedicated team of specialists is a phone call away.
Challenge
Design a bespoke digital transformation strategy for the Mortgage portal of Scotia bank
My Role/Responsibilities
Define UX
Wireframing
UI Design & Prototype
Motion design
Client communication
Developer handoff
Information
Research & Planning
Gaining insight & empathy
Mortgage applications are unnecessarily difficult for users, thanks to the sheer pain of completing forms. Problems included the use of technical language in forms, needless questions, while serious usability issues prevented many users from completing applications.
Workshop findings
Over the course of 10 days we involved key stakeholders and covered a wide range of activities
Program Vision
" We want Scotiabank to be the first Canadian bank to digitize the end-to-end home ownership experience "
Define
Information Design Analysis
We will be the first to digitize the mortgage application process to make it simple, personalised, and convenient in order to alter the mortgage landscape in Canada
Define
Re-examined the Sitemap
We simplified the site's initial structure by combining similar information onto single pages and renamed menu items to make the navigation more intuitive.
Design
Annotated Wireframes
We knew from our research that the onboarding and application form page were where drop off could occur. We explored a variety of layouts for those two pages in wireframes to determine which type of layout would create an easy and engaging user experience.
Final Design
Design System
Simplifying complexity
Scotia atomic design system aims to make complex information approachable and beautiful. This is achieved through the use of more humanistic elements, and organic animated graphics that infuse the site with life and personality.
Final Design
Designing a website that's relevant and relatable
We stitched together flat-screen designs using the prototyping tool, Invision, to create a click-through of the overall customer journey.
The prototype is only a thin slice of the full end-to-end journey and only contains key stages within the application flow.
Motion design
Motions & Interactions
Delightful animation to smoothen our user's journey as being closer to owning a home is a big feat.
Thank You!
I hope you enjoyed viewing this project as much as I did creating it :)
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