Overview

Global chess league

The best moves are often the ones you don't see

Research & Plannning

Global chess league

The Global Chess League (also known as Tech Mahindra Global Chess League) is an over-the-board rapid chess league comprising six franchises that compete over a period of two weeks. It is a joint venture between Tech Mahindra and FIDE. Teams have six players each.

The inaugural season took place in Dubai from June 21 to July 2, 2023. It involved ten round-robin matches, followed by a final match between the top two teams. The event came down to a round of individual tie-breaks drawn by playing card. Triveni Continental Kings won the event after Jonas Buhl Bjerre beat Javokhir Sindarov in the fourth tie-break game, the first three being drawn.

Year

2022

Project Type

Art direction

Creative direction

Brand Identity

Role

Creative & Art director

Project Overview

Mahindra University - Global chess league

Little bit of Context (Problem) 🤓

The Mahindra Group embarked on a mission to establish a distinctive brand identity for GCL (Global chess league) initiative. In pursuit of this goal, they engaged several agencies and tapped into the creative reservoirs of their in-house design talents, including BORN group, Pininfarina, and Digital Studio within Tech Mahindra.

As a member of the Tech Mahindra's Digital Studio, we seized the opportunity to demonstrate our capability in crafting a strong brand identity. This endeavor sparked a fierce sense of competition among the in-house talent hubs, each eager to showcase their creative prowess and skills.